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Cashback and Loyalty Program - Organic Express

Posted on Jul 03 2016

    


The norm these days has been to give cashbacks and discounts. Most of these are either unsustainable (we are already seeing a lot of such businesses shutting down) or are not genuine – enticing the customer with eye wash discounts but putting a lot of restrictions like first time user, minimum order amount etc. etc. We even know of one Food Company that has doubled its selling price, giving 100% wallet cashback and allowing only 50% of order amount to be used from wallet. In a way they are still selling at their previous selling price (half of current selling price –before doubling). What this is doing is that it is leaving a lot of wallet money into the users’ account which of course will never be used. The company currently has lakhs and lakhs of rupees in customers’ wallets. It’s a pure eyes wash, misleading and cheating the customers. No doubt it’s a great marketing gimmick but the bubble will burst sooner or later.



We at Organic Express don’t believe in these unsustainable marketing gimmicks most cheating the customers, hiding information etc. We are sticking to our mission of making Organic Affordable, Accessible and Authentic (Traceable). We even without such gimmicks have a customer repeat rate of >90%. To reward and to say thank you to our loyal customers for believing in us and for joining the cause of growing the Organic Movement, we are now offering 5% cash back on all orders (prepared food or grocery) placed through our website www.OrganicExpressIndia.com. The cashback can be redeemed in full on your next order – be it a grocery or a food order. Happy Ordering and Thank you.

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